NMBR

Risk & Reward: Growing New Mexico Backroads

Growing New Mexico Backroads

Virgin River Cottonwoods at Zion National Park - Five years ago, this photo was featured in the Overland Journal; it was one of my first published images. Beyond the tangled branches, dying light, and radiant rock, the photo represents the humble beginnings of New Mexico Black Range [NMBR]. Back in 2008, I was challenged by my brother-in-law Phil Byrne to start a blog that featured my images and explorations of New Mexico, to build a presence in the 4WD community and inspire enthusiasts and companies to enlist my services. At the time I was struggling to build a niche business from nothing and looking for guidance. It would take a few hundred NMBR blog posts, accompanied by a few thousand photos, before I received my first photo purchase inquiry. That first inquiry fell through, but soon I began selling $35.00 8X12 prints [printed at Sam's Club for $1.99] steady enough to keep my ambitions kindled and bank account in the black. It would be a few hundred more blog posts before the Overland Journal reached out to me for photos. 

As for the guiding and scouting, during the early years (2004 to 2008), I was learning the ropes of building, breaking, fixing, and maintaining a 4WD vehicle. I was leading small trail runs and weekend trips across the backcountry with my local club and other enthusiasts. I was traversing and learning the backroads along the US/MEX border—now one of my biggest specialties. Driving and vehicle recovery were skills that were earned over the tens of thousands of miles of dirt travels. Cutting my 4WD teeth was a long, painful and rewarding period. 

With constant forward motion, determination and ample blessings I've been able to turn it all into a livelihood. Most importantly, I’ve had unfaltering support from my wife Meghan. The Virgin River Cottonwoods image represents the start of a professional career I once dreamed about—a reality now. NMBR services have expanded to include: adventure and landscape photography [for commissions, prints, digital media & publication]; photojournalism [including wildland fire, US/MEX Border and other high-risk assignments]; scouting and consulting for backcountry film productions and commercial photography; overland, expedition/overland and rock crawling guiding services [for New Mexico, Arizona, Colorado, Utah and Texas]; and off-road driving and vehicle recovery skills training. While each job I do in the field is unique, all of it is rooted in providing strong customer service and support. 

Imagine loving what you do so much that you don’t constantly watch the clock, wait for the weekend, surf the net for hours looking for a visual fix, or yearn for vacation days to arrive. Life is too short to dislike your profession. Take a risk, work hard and go boldly. If the job isn’t out there, make a career where one does not currently exist. Going out on your own will likely double your work hours, slash your income and may result in failure and/or divorce, but the rewards (even with failure) will be immeasurable. Are you ready for your next great adventure? It’s out there…

Published on: 
November 19, 2015

Scheduled Overland Adventures, Expeditions & EXP-4WD Training

February 2024: Winter Gila Overland [WGO]: Friday, Febuary 16th through Sunday, Febuary 18th – NMBR's Winter Season Gila National Forest Traversal Read More
April 2024: Spring Expedition & 4WD Training – Friday April 26th to Sunday, April 28th Read More
May 2024: Ghost Divide Expedition to Expo West - Monday, May 13th to Thursday, May 16th. New Mexico and Arizona Backroads Traversal to the Overland Expo West Read More
July 2024: Gila Legends Expedition [GLE]: Friday, July 12th to Monday, July 15th - New Mexico Gila Ultra-Traversal Read More
July 2024: River to the Sky Expedition (RTS) – Friday, July 26th to Monday, July 29th – New Mexico and Colorado Backroads Traversal Read More
August 2024 – Summer Expedition & 4WD Training : Friday, August 9th to Sunday, Aug 11th – New Mexico Gila EXP-4WD Training Traversal Read More
August 2024: Rockies Road Trip to Overland Expo Mountain West: Monday, August 19th to Thursday, August 22nd – Colorado Backroads Traversal to the Overland Expo Mountain West Read More
August 2024 – Summer Gila Overland (SGO): Labor Day Weekend Friday, Aug 30th to Sunday, Sept 1st Read More
September 2024: Fall Camino del Tesoro Overland – Friday, September 27th to Monday, September 30th – Spectacular Fall Scenery Colorado and New Mexico Backroads Traversal Read More
October 2024: Fall Expedition & 4WD Training [EXP-4WD]: Friday, October 25th to Sunday, October 27th – NMBR's rugged, remote, and immersive skill building experience Read More

Go Boldly, Prepared, and with Confidence - Go with NMBR!

Ready for your next great adventure?

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